Could you explain to me what a UTM Tag is and are we using it do we need to use it?
Sure. Example: https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer A utm tag allows analytics (Google Analytics) to know where your link came from so that you can attribute your events/conversions to those sources. Google and Bing advertising automatically add (if you have it setup) the utm parameters to every url. You would not put utm parameters on a url that is […]
Amazon Search Queries – What are those B0##XX#XXX
When you pull a Search Query report to look for poor performing Search Terms you may notice weird search terms formatted like this “B0##XX#XXX”. So what are they and what can you do with this information? What are they? You may not know this, but when you create an Automatic Campaign*, your products don’t only show up on a […]