Cloudhq
Being a Digital Marketing Agency is not always easy. One brick wall we constantly hit with service based clients are, where are our leads coming from? Are we paying to much for them? Is it really all from advertising? Before we hired AIDC we were get form fills so who says these are from you. […]
Google Shopping: Smart or Not
We have gone through several iterations of google shopping in the last year or so. Here are some of what we have gone through. (Images below) Standard ShoppingPriorityPay per conversion (obsolete)Showcase ShoppingSmart ShoppingExpanded NetworksTarget ROASAudiences / Demographics !New Some of these started as campaign types, some as options. We are assuming that you already have […]
Product Square for Feeds
Ever have an issue with your products on your site that they are either long or wide and when you upload them in your feed they get cropped (or crapped)? Here is an example from one of our customers:The original image was wide like this found here The issue was the Facebook will crop your […]
Amazon Advertising Auto Campaigns Update
Sponsored Search Auto Campaigns: These are the first types of campaigns that most sellers start with. All you have to do is specify the products that you want to advertise and your budget and Amazon does the rest. Amazon will then show your products for keywords that are a “close match” and even a “loose match” […]
New!ish Amazon Related Product Targeting
“Sponsored products related to this item” – yes those related products on a product page are Sponsored, were pretty much always available through Auto campaigns. When you created a Product Search Auto campaign, you potentially showed up on both Search pages and Products pages. How these show up in reporting see here https://www.aidigitalcommerce.com/amazon-search-queries-what-are-those-b0xxxxx/ Whats NEW […]
DataFeedWatch Extract Values from Your Feed
DFW (DataFeedWatch), an online feed management platform, just released a new feature called “Extract from” this is on top of all their already great features. For full transparency, I love DFW, they are my favorite feed management platform and I strongly encourage all my clients to move to them. They are not perfect and there […]
Could you explain to me what a UTM Tag is and are we using it do we need to use it?
Sure. Example: https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer A utm tag allows analytics (Google Analytics) to know where your link came from so that you can attribute your events/conversions to those sources. Google and Bing advertising automatically add (if you have it setup) the utm parameters to every url. You would not put utm parameters on a url that is […]
Amazon Search Queries – What are those B0##XX#XXX
When you pull a Search Query report to look for poor performing Search Terms you may notice weird search terms formatted like this “B0##XX#XXX”. So what are they and what can you do with this information? What are they? You may not know this, but when you create an Automatic Campaign*, your products don’t only show up on a […]