Google Shopping: Smart or Not

We have gone through several iterations of google shopping in the last year or so. Here are some of what we have gone through. (Images below) Standard ShoppingPriorityPay per conversion (obsolete)Showcase ShoppingSmart ShoppingExpanded NetworksTarget ROASAudiences / Demographics !New Some of these started as campaign types, some as options. We are assuming that you already have […]

Product Square for Feeds

Ever have an issue with your products on your site that they are either long or wide and when you upload them in your feed they get cropped (or crapped)? Here is an example from one of our customers:The original image was wide like this found here The issue was the Facebook will crop your […]

DataFeedWatch Extract Values from Your Feed

DFW (DataFeedWatch), an online feed management platform, just released a new feature called “Extract from” this is on top of all their already great features. For full transparency, I love DFW, they are my favorite feed management platform and I strongly encourage all my clients to move to them. They are not perfect and there […]