Sure.
Example: https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer
A utm tag allows analytics (Google Analytics) to know where your link came from so that you can attribute your events/conversions to those sources.
Google and Bing advertising automatically add (if you have it setup) the utm parameters to every url.
You would not put utm parameters on a url that is on a Printed Piece, see below.
If you don’t like the way it looks there are solutions.
URL Shorteners, standard out of the box
https://goo.gle.com/xyz
Redirects, allows the user to type in or click on something simple but still is going to a familiar url
https://example.com/xyz, this will redirect to https://example.com?utm_source=news4&utm_medium=email&utm_campaign=spring-summer
Hope that helps 🙂
Abraham